The green economy challenge
The monetary value of nature – in particular the goods and services it provides us such as water, food, energy and clean air – is enormous. Various estimates have put the value at many times the total of the world’s gross domestic product. But this value is often not taken into account in economic and tax policy, financial systems and markets. Nearly all environmental and social issues have an economic component and many are driven by market distortions. Learn more
IUCN solutions
IUCN works with governments to ensure that economic, trade and investment policies better integrate biodiversity values. It also works with companies, industry associations and consumer groups to put nature and environmental concerns into plans and action. Learn more











